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CORO DUETTES

INTERESTING FACTS ABOUT CORO DUETTES

A French jeweler, C. Rothman invented duettes in diamonds. In 1929 his French representative disembarked from his boat in New York and headed for Cohen and Roseberger to show the designs made for the United States. After being shown the clever duette, Royal Marcher, who had an eye for the next hot trend contacted his patent lawyer and filed for a patent. That patent filed under the name of Gaston Candas on May 31^st, 1930 gave Coro the exclusive right to produce the duettes.

Approximately 20 rhodium plated styles were created for the first run. Gene Verri found it challenging to create drawings and molds for the duettes, as the designs had to be presented in a three dimensional manner. Duettes were always produced in pairs or triplets. Some of them next to each other, some facing each other, yet others were intertwined. Because of variations in each duette the frames were produced to accommodate the figures individually. This made each frame one of a kind.

The duettes got off to a slow start, but Royal Marcher, Vice President of the Sales and Marketing Division boasted in a sales meeting that he had just sold 36 of the duettes to one of the major department stores in town. The sales force had officially been dared, the gauntlet thrown down, just the trigger the sales force needed to make the duette highly fashionable. The duettes enjoyed best selling status from 1929 to 1946 and sold retail for $5 to $9.

Coro reigned and ruled duette sales for the next 17 years because of the vision of Royal Marcher. Any jewelry company who dared to produce a duette was immediately sued and Coro always won.

The now famous "Quivering Camellia" had a "Design" patent for the quivering action of the Camellia. The copyright is on the design usually, but this design had something extra. The copyright mark was used on the "Quivering Camellia" from 1954 on.

The proceeding information was gleaned from the Coro Jewelry; a Collector’s Guide pages 125 & 126 authored by Marica "Sparkles" Brown.